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Oregon Winery Annual Marketing Checkup

Annual Marketing Checkup Hire Us to: Identify Opportunities, Avoid Costly Mistakes Custom Consult & Report for Your Winery The Annual Marketing Checkup looks for ways to increase your direct digital sales. Your search visibility - mobile and web Your website and Google Your marketing email campaigns Your wine club compared to top five Your social

Seven Ways Oregon Wine Trumps CA: The Linfield Study

In seven categories, Oregon wine beats out California, says a Linfield College survey. The seven categories are: Hand crafted artisan wines Organic or sustainably made Small family farms Community/collaboration Value for price Uniqueness Quirkiness/independence In contrast, California scored higher than Oregon for: Mass produced wine Tradition Expensive wines Easy to find when I buy wine.

By |April 25th, 2014|Categories: Highlight, Marketing, Post|Tags: , |14 Comments

Travel Oregon Seven Wonders Campaign and Your Winery

A major media program, the Travel Oregon Seven Wonders Campaign, was just announced. While they don't list Oregon wine country as one of the wonders (!!) you can use the advertising and resources of this campaign to promote your winery. If your winery is not near one of the seven wonders, the advertising push of

By |March 4th, 2014|Categories: Highlight, Industry, Marketing, Post|Tags: , , |0 Comments

Number One Fix: Google Winery Visibility

The more places your winery is seen online, the more wine you sell. Showing up at the top for your own name and slight variations of it is a valuable tool in making sales online. Your name showing up at the top of search results is your Number One fix to increase your winery visibility

Five Incredibly Useful Tasting Room Resources

If you are like most Oregon wineries, you make the vast bulk of your profits from Tasting Room and Wine Club sales. We are always looking for resources for tasting room managers and winery owners to maximize sales and keep up with the trends in tasting room marketing across the country. Here are some incredibly useful

By |January 16th, 0207|Categories: Marketing, Post, Social Media, Wineries|Tags: , , , |2 Comments
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