NW Wine Tasting Notes
  • Release the Aroma Compounds
    This is the first paper specifically to discuss non-Saccharomyces yeast nutrient status and its impact on the glucosidase and xylosidase activity that I know of. Glucosidases are hydrolases that can break the links of Glucosidases are hydrolases capable of breaking down the links of aryl-glucosides (glucosides bound to an aromatic ring). This is desirable because […]
  • The role of nanotechnology in the future of wine research
    Last year, researchers at the University of Adelaide successfully used nanotechnology to develop a polymer to remove a methoxypyrazine, the compound known to produce the 'green capsicum' aroma, from Cabernet Sauvignon wine. To do so, they attached magnetic nanoparticles to the polymers and used magnets to remove the polymers from the wine once the methoxypyrazines […]
  • $15 Minimum Wage Would Reduce Poverty but Cost Jobs, Congress Told in Report
    A $15 minimum wage could lift 1.3 million out of poverty - and cost 1.3 ... a vote to increase the federal minimum wage for the first time in more than a decade. ... to focus entirely on the impact of a $15 minimum wage, and its findings ... disappear, but there's also a good […]
  • Hashing Out A New Language For Wine: Show, Don't Tell
    These are some of the fundamental shifts underway in the wine industry, economically, culturally and environmentally. That means that, as an industry and as communicators in the industry in particular, we're going to have to learn new things.
  • How to stop losing half your new winery club members in first 15 months
    The wine business has a number of platforms for managing direct-to-consumer sales and marketing efforts, but the industry needs to devote more attention to statistical modeling to predict which customers are likely to cut a club out of their spending. That's what Sonoma State University economist Sam Riewe and industry DTC data-cruncher Joel Miller of […]
  • Consumer Intelligence Overarching Theme of Interest at Wine Business Institute Research Summit
    The Summit consisted of six presentations in Ted Talk-style format, including sessions on Wine Preferences of the "Z" Generation, Marketing Insights from Rabo AgriFinance, and Reading the Tea Leaves of Consumer Data.
  • Jordan Winery Announces Changes to Winemaking Staff
    Rob Davis, who has worked at Jordan since the inaugural 1976 harvest and is considered the longest-tenured winemaker in Sonoma County, is transitioning into the newly created role of winegrower at Jordan, effective July 1, 2019. He has turned over lead winemaking and management responsibilities to Maggie Kruse, who has worked alongside Davis for the […]
  • Terlato Wines Names Trey Fletcher as Senior Winemaker, Sanford Winery & Vineyards
    Fletcher will be responsible for Sanford's day to day vineyard & winery operations working closely with the Terlato Family in executing their vision and future direction for the vineyards and wines of Sanford.
  • LibDib Unveils New Instant Impact Portal to Provide Sophisticated Distributor Marketing Services to All Emerging Wine & Spirits Brands
    LibDib, the only web-based distributor of alcoholic beverages, today unveiled their new LibDib Instant Impact Portal, an online service powered by BrandMuscle, the leading marketing firm for distributors nationwide. LibDib's Instant Impact Portal is now available to all live LibDib Makers, providing them with access to marketing and design services, as well as digital and […]
  • The value of wine criticism: A conversation with Eric Asimov
    What is the proper role of the wine critic? Is it more than simply reviewing bottles? Eric Asimov, Chief Wine Critic of The New York Times, shares his wine writing philosophy.

Calls to Action (CTA’s)

By |December 14th, 2016|Comments Off on Calls to Action (CTA’s)

Bye Bye Twitter? Facebook for Businesses Reconsidered

Twitter is becoming less effective for business. Yes it still dominates the 24 hour news cycle for celebrities and trends like #halloween, #worldseries, #blueivy etc. Not so much for business anymore. The company is shedding employees, the top management is in turmoil, and the “instant” factor that made their business is being taken over by services like Instagram and Snapchat. So what are the alternatives for getting seen online?

By |November 2nd, 2015|Comments Off on Bye Bye Twitter? Facebook for Businesses Reconsidered

Googlepocalypse, Wine Marketing News

Googlepocalypse Hits June 2015 Summer - wow - busy busy. Lots of opportunities to market in conjunction with associations, lots of event calendars. And

By |April 29th, 2015|Comments Off on Googlepocalypse, Wine Marketing News
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