Two Takeaways from the Oregon Wine Symposium

By |February 21st, 2017|

Calls to Action (CTA’s)

By |December 14th, 2016|

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The Second Annual Oregon Chardonnay Symposium

By |November 3rd, 2016|

Bringing well-deserved attention to Oregon Chardonnay, the second annual Oregon Chardonnay Symposium was held on May 4th, 2013 in the heart of the

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Google Trends: Useful Tool for Oregon Wineries

By |January 20th, 2016|

Google Trends is a useful free tool for exploring national and worldwide trends in google users' activity. For Oregon's larger wineries, trending data is available for ten years of search results. We ran a few reports today to show you what you can do.

Your Wines On Top: 3 Factors for Web Visibility

By |January 20th, 2016|

Your winery may be doing just fine on the web. After all, isn't your winery first when you type in your name on startpage.com?

Marketing Oregon Wine: An Email is Just the Start

By |January 19th, 2016|

In 2016, a marketing email is just part of a wine promotion. Every wine offer needs email, social posts, content on your website, press coverage, and strategic advertising.

Cornell Study: Yes Customer Service, No Tasting Notes

By |January 18th, 2016|

People Don't Want to be Told What They are Tasting! A Cornell University study has found that winery tasting rooms with tasting sheets

Oregon Winery Annual Marketing Checkup

By |January 15th, 2016|

Annual Marketing Checkup Hire Us to: Identify Opportunities, Avoid Costly Mistakes Custom Consult & Report for Your Winery The Annual Marketing Checkup looks

Sample Photos: Website, Emails, E-Commerce

By |January 1st, 2016|

Examples of images created by Oregon Wine Marketing for website and email marketing.   Thanksgiving Email   Winery Email: 72 Hour Sale

Holiday Wine Sales: When It’s Too Cold to Ship

By |October 21st, 2015|

Some wineries shut down after the big Thanksgiving weekend. If they can't ship, what can they sell? But there is a lot of money to be made between Thanksgiving and Christmas. It might be too late or cold to ship, but these three ideas are proven to work and have the added bonus of being popular with office staff and corporate gift purchasers. Sell one, sell 100, you don't ship until after the holiday and you get the money upfront.

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NW Wine Tasting Notes
  • Release the Aroma Compounds
    This is the first paper specifically to discuss non-Saccharomyces yeast nutrient status and its impact on the glucosidase and xylosidase activity that I know of. Glucosidases are hydrolases that can break the links of Glucosidases are hydrolases capable of breaking down the links of aryl-glucosides (glucosides bound to an aromatic ring). This is desirable because […]
  • The role of nanotechnology in the future of wine research
    Last year, researchers at the University of Adelaide successfully used nanotechnology to develop a polymer to remove a methoxypyrazine, the compound known to produce the 'green capsicum' aroma, from Cabernet Sauvignon wine. To do so, they attached magnetic nanoparticles to the polymers and used magnets to remove the polymers from the wine once the methoxypyrazines […]
  • $15 Minimum Wage Would Reduce Poverty but Cost Jobs, Congress Told in Report
    A $15 minimum wage could lift 1.3 million out of poverty - and cost 1.3 ... a vote to increase the federal minimum wage for the first time in more than a decade. ... to focus entirely on the impact of a $15 minimum wage, and its findings ... disappear, but there's also a good […]
  • Hashing Out A New Language For Wine: Show, Don't Tell
    These are some of the fundamental shifts underway in the wine industry, economically, culturally and environmentally. That means that, as an industry and as communicators in the industry in particular, we're going to have to learn new things.
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    The wine business has a number of platforms for managing direct-to-consumer sales and marketing efforts, but the industry needs to devote more attention to statistical modeling to predict which customers are likely to cut a club out of their spending. That's what Sonoma State University economist Sam Riewe and industry DTC data-cruncher Joel Miller of […]
  • Consumer Intelligence Overarching Theme of Interest at Wine Business Institute Research Summit
    The Summit consisted of six presentations in Ted Talk-style format, including sessions on Wine Preferences of the "Z" Generation, Marketing Insights from Rabo AgriFinance, and Reading the Tea Leaves of Consumer Data.
  • Jordan Winery Announces Changes to Winemaking Staff
    Rob Davis, who has worked at Jordan since the inaugural 1976 harvest and is considered the longest-tenured winemaker in Sonoma County, is transitioning into the newly created role of winegrower at Jordan, effective July 1, 2019. He has turned over lead winemaking and management responsibilities to Maggie Kruse, who has worked alongside Davis for the […]
  • Terlato Wines Names Trey Fletcher as Senior Winemaker, Sanford Winery & Vineyards
    Fletcher will be responsible for Sanford's day to day vineyard & winery operations working closely with the Terlato Family in executing their vision and future direction for the vineyards and wines of Sanford.
  • LibDib Unveils New Instant Impact Portal to Provide Sophisticated Distributor Marketing Services to All Emerging Wine & Spirits Brands
    LibDib, the only web-based distributor of alcoholic beverages, today unveiled their new LibDib Instant Impact Portal, an online service powered by BrandMuscle, the leading marketing firm for distributors nationwide. LibDib's Instant Impact Portal is now available to all live LibDib Makers, providing them with access to marketing and design services, as well as digital and […]
  • The value of wine criticism: A conversation with Eric Asimov
    What is the proper role of the wine critic? Is it more than simply reviewing bottles? Eric Asimov, Chief Wine Critic of The New York Times, shares his wine writing philosophy.
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