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FEATURED ARTICLES

Two Takeaways from the Oregon Wine Symposium

By |February 21st, 2017|

Calls to Action (CTA’s)

By |December 14th, 2016|

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The Second Annual Oregon Chardonnay Symposium

By |November 3rd, 2016|

Bringing well-deserved attention to Oregon Chardonnay, the second annual Oregon Chardonnay Symposium was held on May 4th, 2013 in the heart of the

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Google Trends: Useful Tool for Oregon Wineries

By |January 20th, 2016|

Google Trends is a useful free tool for exploring national and worldwide trends in google users' activity. For Oregon's larger wineries, trending data is available for ten years of search results. We ran a few reports today to show you what you can do.

Your Wines On Top: 3 Factors for Web Visibility

By |January 20th, 2016|

Your winery may be doing just fine on the web. After all, isn't your winery first when you type in your name on startpage.com?

Marketing Oregon Wine: An Email is Just the Start

By |January 19th, 2016|

In 2016, a marketing email is just part of a wine promotion. Every wine offer needs email, social posts, content on your website, press coverage, and strategic advertising.

Cornell Study: Yes Customer Service, No Tasting Notes

By |January 18th, 2016|

People Don't Want to be Told What They are Tasting! A Cornell University study has found that winery tasting rooms with tasting sheets

Oregon Winery Annual Marketing Checkup

By |January 15th, 2016|

Annual Marketing Checkup Hire Us to: Identify Opportunities, Avoid Costly Mistakes Custom Consult & Report for Your Winery The Annual Marketing Checkup looks

Sample Photos: Website, Emails, E-Commerce

By |January 1st, 2016|

Examples of images created by Oregon Wine Marketing for website and email marketing.   Thanksgiving Email   Winery Email: 72 Hour Sale

Holiday Wine Sales: When It’s Too Cold to Ship

By |October 21st, 2015|

Some wineries shut down after the big Thanksgiving weekend. If they can't ship, what can they sell? But there is a lot of money to be made between Thanksgiving and Christmas. It might be too late or cold to ship, but these three ideas are proven to work and have the added bonus of being popular with office staff and corporate gift purchasers. Sell one, sell 100, you don't ship until after the holiday and you get the money upfront.

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LATEST NEWS

NW Wine Tasting Notes
  • Tennessee Wine and Spirits Retailers Association v. Blair Argument analysis: Justices weigh 21st Amendment in challenge to state residency requirement
    During the oral argument at the U.S. Supreme Court, there was general agreement that, if Total Wine and the Ketchums wanted to sell something else - for example, milk or paint - Tennessee's residency requirement would be unconstitutional, because it violates the dormant commerce clause by discriminating against out-of-state residents. The question before the court, […]
  • The Wine Industry Needs to Evolve - SVB Report
    "When you get to the point where you have flat to zero growth, the only way to grow is by taking (market share) from somebody else," Silicon Valley Bank Wine Division EVP and founder Rob McMillan warned. "I don't want us to get to a point where (as an industry) we have winners and losers… […]
  • Hall Wines Sues St. Helena Over Unwillingness to Supply Water to Former Mobile Home Park
    A Napa Valley wine company has filed a lawsuit against the city of St. Helena over its unwillingness to supply water to a former mobile home park right outside the city limits, according to court records. Hall Family of Wines' lawyers seek a court order to require St. Helena to issue a will-serve letter to […]
  • Ciatti California Report January 2019
    If Coastal appellation wines soften a little in price, it may encourage some brands that moved away to the 'California' appellation to return, or for the quality 'California' blends to be reinforced by greater percentages of premium Coastal wines going into them.... Due to the new marketplace realities, we expect the level of contracted fruit […]
  • Introducing the 2018 Hot Brands -- Aridus Wine Co.
    Wine Business Monthly is announcing its list of the year's hottest brands, one a day leading up to its annual Bottle Bash party to kick off the Unified Wine & Grape Symposium. Today WBM is announcing Aridus Wine Co., an Arizona winery, founded by Scott and Joan Dahmer, a couple who moved to the state […]
  • More Daily News from Winebusiness.com
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