Jim Maresh - Old Roots Run Deep Meeting Jim Maresh is like meeting a slice of Oregon history. He is a force to be reckoned with, one of the pioneers of the Oregon wine industry since planting his first grapevines in 1970. Along the way, he profoundly influenced the direction of Oregon's future, helping protect
Googlepocalypse Hits June 2015 Summer - wow - busy busy. Lots of opportunities to market in conjunction with associations, lots of event calendars. And most important, Google is officially penalizing sites that are not easy to use on a mobile device. A website redesign is no longer optional if your website is not easy to use
In seven categories, Oregon wine beats out California, says a Linfield College survey. The seven categories are: Hand crafted artisan wines Organic or sustainably made Small family farms Community/collaboration Value for price Uniqueness Quirkiness/independence In contrast, California scored higher than Oregon for: Mass produced wine Tradition Expensive wines Easy to find when I buy wine.
A major media program, the Travel Oregon Seven Wonders Campaign, was just announced. While they don't list Oregon wine country as one of the wonders (!!) you can use the advertising and resources of this campaign to promote your winery. If your winery is not near one of the seven wonders, the advertising push of
All the charts and graphs you could ever want, and more. That's the Silicon Valley Bank's 2014 State of the Wine Industry 2014 Wine Report. I wrote about it last month and shared insights about Millennials, but I just came upon this slide show they made to go with the report. It separates out all
So many articles, so little time. Here's a list with links of nine recently published articles in wine marketing that stand out for quality and relevance. Every one of them has something for Oregon winery owners and marketing managers. The Naked Winery Interview I wish I’d written this - I’ve been fascinated at Naked’s success
2014 is the year you must think about your winery's mobile website and how it appears on smart phones. In October 2013, 57% of online retail shoppers used a mobile device to shop, according to comScore, a respected source of online marketing data. Forrester Research, another excellent source of market research, reports that 68% of
Silicon Valley Bank's annual Wine Industry Report is out and Oregon wineries will find the info on demographics enlightening. Maybe we don't have to twist our brains into a pretzel trying to figure out how to sell to the fickle Millennials. At least not quite yet. SVB debunks the popular notion that Millennials must be