Two Takeaways from the Oregon Wine Symposium

By |February 21st, 2017|Categories: Feature, Marketing, Post|Tags: , |1 Comment

Calls to Action (CTA’s)

By |December 14th, 2016|Categories: Feature, Industry, Marketing, Reports|Tags: , , , |Comments Off on Calls to Action (CTA’s)

The Second Annual Oregon Chardonnay Symposium

Bringing well-deserved attention to Oregon Chardonnay, the second annual Oregon Chardonnay Symposium was held on May 4th, 2013 in the heart of the Dundee Hills AVA. Participants tasted with eight Oregon winemakers while wine writer Katherine Cole moderated. The discussion centered around the question of an "Oregon style" and explored the eight signature styles of

By |November 3rd, 2016|Categories: Feature, Industry, Marketing, Oregon wine, Wineries|Tags: , |Comments Off on The Second Annual Oregon Chardonnay Symposium

Google Trends: Useful Tool for Oregon Wineries

Google Trends is a useful free tool for exploring national and worldwide trends in google users' activity. For Oregon's larger wineries, trending data is available for ten years of search results. We ran a few reports today to show you what you can do.

By |January 20th, 2016|Categories: Marketing, Post, Social Media, Wineries|Tags: , , |0 Comments

Your Wines On Top: 3 Factors for Web Visibility

Your winery may be doing just fine on the web. After all, isn't your winery first when you type in your name on startpage.com?

By |January 20th, 2016|Categories: Feature, Highlight, Marketing, Post, Social Media, Tutorials|Tags: |0 Comments

Marketing Oregon Wine: An Email is Just the Start

In 2016, a marketing email is just part of a wine promotion. Every wine offer needs email, social posts, content on your website, press coverage, and strategic advertising.

By |January 19th, 2016|Categories: Marketing, Post|0 Comments

Cornell Study: Yes Customer Service, No Tasting Notes

People Don't Want to be Told What They are Tasting! A Cornell University study has found that winery tasting rooms with tasting sheets that  include sensory descriptions sell significantly less wine. Download it HERE. In the study, winery tasting rooms alternated two sets of information sheets, one with sensory information, one without. Sales increased by 10%

By |January 18th, 2016|Categories: Feature, Marketing, Post|Tags: , |0 Comments

Oregon Winery Annual Marketing Checkup

Annual Marketing Checkup Hire Us to: Identify Opportunities, Avoid Costly Mistakes Custom Consult & Report for Your Winery The Annual Marketing Checkup looks for ways to increase your direct digital sales. Your search visibility - mobile and web Your website and Google Your marketing email campaigns Your wine club compared to top five Your social

Sample Photos: Website, Emails, E-Commerce

Examples of images created by Oregon Wine Marketing for website and email marketing.   Thanksgiving Email   Winery Email: 72 Hour Sale         Individual Wine Feature Email   Wine Email: Flash Sale     Spindrift Cellars Tasting Room Photo     Spindrift Cellars Wine Club membership holiday email     Holiday Gift

By |January 1st, 2016|Categories: Marketing, Post, Wineries|Tags: , , , |0 Comments

Holiday Wine Sales: When It’s Too Cold to Ship

Some wineries shut down after the big Thanksgiving weekend. If they can't ship, what can they sell? But there is a lot of money to be made between Thanksgiving and Christmas. It might be too late or cold to ship, but these three ideas are proven to work and have the added bonus of being popular with office staff and corporate gift purchasers. Sell one, sell 100, you don't ship until after the holiday and you get the money upfront.

By |October 21st, 2015|Categories: Marketing, Post|Comments Off on Holiday Wine Sales: When It’s Too Cold to Ship
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