Bringing well-deserved attention to Oregon Chardonnay, the second annual Oregon Chardonnay Symposium was held on May 4th, 2013 in the heart of the Dundee Hills AVA. Participants tasted with eight Oregon winemakers while wine writer Katherine Cole moderated. The discussion centered around the question of an "Oregon style" and explored the eight signature styles of
In 2016, a marketing email is just part of a wine promotion. Every wine offer needs email, social posts, content on your website, press coverage, and strategic advertising.
People Don't Want to be Told What They are Tasting! A Cornell University study has found that winery tasting rooms with tasting sheets that include sensory descriptions sell significantly less wine. Download it HERE. In the study, winery tasting rooms alternated two sets of information sheets, one with sensory information, one without. Sales increased by 10%
Examples of images created by Oregon Wine Marketing for website and email marketing. Thanksgiving Email Winery Email: 72 Hour Sale Individual Wine Feature Email Wine Email: Flash Sale Spindrift Cellars Tasting Room Photo Spindrift Cellars Wine Club membership holiday email Holiday Gift
Some wineries shut down after the big Thanksgiving weekend. If they can't ship, what can they sell? But there is a lot of money to be made between Thanksgiving and Christmas. It might be too late or cold to ship, but these three ideas are proven to work and have the added bonus of being popular with office staff and corporate gift purchasers. Sell one, sell 100, you don't ship until after the holiday and you get the money upfront.