Your winery may be doing just fine on the web. After all, isn't your winery first when you type in your name on startpage.com?
Will You Sell More Wine in 2016? Annual wine industry reports are out, showing past performance of the wine market and predicting future trends. How is your winery doing compared to your competitors? Here are recent articles and resources we've found useful in planning for 2016. 1. The Economic Impact of the Wine and Grape Industries on the
Good friend of Oregon Wine Marketing and talented lawyer Judy Parker wrote this for our website. We are concerned that Oregon wineries might get into trouble by treating their tasting room employees like they are wait people (tipped servers) and fall afoul of Oregon Employee regulations. And as we know, that can be a
On Thursday, October 30th, 2014 winemakers from Oregon's Willamette Valley gathered to add fifteen people to the Oregon Wine Walk of Fame at Ponzi Vineyards' Dundee Bistro. Emceed by Maria Ponzi, the event recognized those who have significantly contributed to the success of the Oregon wine industry. The honorees received a plaque on the Dundee
In seven categories, Oregon wine beats out California, says a Linfield College survey. The seven categories are: Hand crafted artisan wines Organic or sustainably made Small family farms Community/collaboration Value for price Uniqueness Quirkiness/independence In contrast, California scored higher than Oregon for: Mass produced wine Tradition Expensive wines Easy to find when I buy wine.
A major media program, the Travel Oregon Seven Wonders Campaign, was just announced. While they don't list Oregon wine country as one of the wonders (!!) you can use the advertising and resources of this campaign to promote your winery. If your winery is not near one of the seven wonders, the advertising push of
So many articles, so little time. Here's a list with links of nine recently published articles in wine marketing that stand out for quality and relevance. Every one of them has something for Oregon winery owners and marketing managers. The Naked Winery Interview I wish I’d written this - I’ve been fascinated at Naked’s success
2014 is the year you must think about your winery's mobile website and how it appears on smart phones. In October 2013, 57% of online retail shoppers used a mobile device to shop, according to comScore, a respected source of online marketing data. Forrester Research, another excellent source of market research, reports that 68% of
Silicon Valley Bank's annual Wine Industry Report is out and Oregon wineries will find the info on demographics enlightening. Maybe we don't have to twist our brains into a pretzel trying to figure out how to sell to the fickle Millennials. At least not quite yet. SVB debunks the popular notion that Millennials must be