Your Wines On Top: 3 Factors for Web Visibility

Your winery may be doing just fine on the web. After all, isn't your winery first when you type in your name on startpage.com?

By |January 20th, 2016|Categories: Feature, Highlight, Marketing, Post, Social Media, Tutorials|Tags: |0 Comments

Four Must-Read Reports on Oregon Wine Sales

Will You Sell More Wine in 2016?  Annual wine industry reports are out, showing past performance of the wine market and predicting future trends. How is your winery doing compared to your competitors? Here are recent articles and resources we've found useful in planning for  2016. 1. The Economic Impact of the Wine and Grape Industries on the

By |January 17th, 2016|Categories: Highlight, Post|0 Comments

Oregon Wineries: Avoid Expensive Employment Mistake

  Good friend of Oregon Wine Marketing and talented lawyer Judy Parker wrote this for our website. We are concerned that Oregon wineries might get into trouble by treating their tasting room employees like they are wait people (tipped servers) and fall afoul of Oregon Employee regulations. And as we know, that can be a

By |January 17th, 2016|Categories: Feature, Highlight, Industry, Wineries|Tags: , |0 Comments

Oregon Wine Walk of Fame Awards 2014

On Thursday, October 30th, 2014 winemakers from Oregon's Willamette Valley gathered to add fifteen people to the Oregon Wine Walk of Fame at Ponzi Vineyards' Dundee Bistro. Emceed by Maria Ponzi, the event recognized those who have significantly contributed to the success of the Oregon wine industry. The honorees received a plaque on the Dundee

By |January 1st, 2016|Categories: Highlight, Industry, Post, Wineries|Tags: , , |Comments Off on Oregon Wine Walk of Fame Awards 2014

TTB’s Restrictions on Wineries and Social Media

by Judy Parker, winemakerslawyer.com Before you jump on twitter or Facebook to talk about your favorite wines, make sure you’re compliant with the TTB’s restrictions on social media. Federal law prohibits advertisements of wine, spirits, and beer from deceiving consumers by using misleading statements (whether false or not) and requires that advertising contain adequate

By |January 20th, 2015|Categories: Highlight, Marketing, Post, Social Media|Tags: , , |Comments Off on TTB’s Restrictions on Wineries and Social Media

Seven Ways Oregon Wine Trumps CA: The Linfield Study

In seven categories, Oregon wine beats out California, says a Linfield College survey. The seven categories are: Hand crafted artisan wines Organic or sustainably made Small family farms Community/collaboration Value for price Uniqueness Quirkiness/independence In contrast, California scored higher than Oregon for: Mass produced wine Tradition Expensive wines Easy to find when I buy wine.

By |April 25th, 2014|Categories: Highlight, Marketing, Post|Tags: , |Comments Off on Seven Ways Oregon Wine Trumps CA: The Linfield Study

Travel Oregon Seven Wonders Campaign and Your Winery

A major media program, the Travel Oregon Seven Wonders Campaign, was just announced. While they don't list Oregon wine country as one of the wonders (!!) you can use the advertising and resources of this campaign to promote your winery. If your winery is not near one of the seven wonders, the advertising push of

By |March 4th, 2014|Categories: Highlight, Industry, Marketing, Post|Tags: , , |Comments Off on Travel Oregon Seven Wonders Campaign and Your Winery

Nine Must Read Wine Marketing Articles

So many articles, so little time. Here's a list with links of nine recently published articles in wine marketing that stand out for quality and relevance. Every one of them has something for Oregon winery owners and marketing managers. The Naked Winery Interview I wish I’d written this - I’ve been fascinated at Naked’s success

By |February 12th, 2014|Categories: Highlight, Marketing, Post|Tags: , , |0 Comments

Oregon wineries: Don’t Focus on Millennials – For Now

Silicon Valley Bank's annual Wine Industry Report is out and Oregon wineries will find the info on demographics enlightening. Maybe we don't have to twist our brains into a pretzel trying to figure out how to sell to the fickle Millennials. At least not quite yet. SVB debunks the popular notion that Millennials must be

By |January 21st, 2014|Categories: Highlight, Marketing, Post|Tags: |0 Comments

Number One Fix: Google Winery Visibility

The more places your winery is seen online, the more wine you sell. Showing up at the top for your own name and slight variations of it is a valuable tool in making sales online. Your name showing up at the top of search results is your Number One fix to increase your winery visibility

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