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About Jean Yates

Helping Oregon wineries sell more wine with 25 years marketing experience as owner of Avalon Wine. Increase sales with best visibility on the web and an effective website and email campaign.

Great Oregon Vineyard Land Grab Actually Closeout Sale

Oregon vineyard purchases by Kendall Jackson, Ste. Michelle Estates, Precept Wine, Domaine Drouhin, and this week's purchase by Elk Cove Winery have led to speculation that the Oregon wine industry is going the way of California - large corporations buying up prime vineyards and forcing small wineries out of business. Pundits claim "we're on the

By |March 19th, 2014|Categories: Industry, Post, Wineries|Tags: , |7 Comments

Travel Oregon Seven Wonders Campaign and Your Winery

A major media program, the Travel Oregon Seven Wonders Campaign, was just announced. While they don't list Oregon wine country as one of the wonders (!!) you can use the advertising and resources of this campaign to promote your winery. If your winery is not near one of the seven wonders, the advertising push of

By |March 4th, 2014|Categories: Highlight, Industry, Marketing, Post|Tags: , , |0 Comments

Quail Run Vineyard

by Jean Yates This article was written in 2005 We want to show the quality of wines that can be made in Southern Oregon," says Don Moore, who with his wife Traute own and manage Quail Run-Griffin Creek Vineyards. "We want to show it to the entire nation." They got off on the right foot

By |March 3rd, 2014|Categories: Post|0 Comments

Wine Industry 2014 Slideshow: Geek Alert!

All the charts and graphs you could ever want, and more. That's the Silicon Valley Bank's 2014 State of the Wine Industry 2014 Wine Report. I wrote about it last month and shared insights about Millennials, but I just came upon this slide show they made to go with the report. It separates out all

By |February 18th, 2014|Categories: Industry, Marketing, Post|0 Comments

Nine Must Read Wine Marketing Articles

So many articles, so little time. Here's a list with links of nine recently published articles in wine marketing that stand out for quality and relevance. Every one of them has something for Oregon winery owners and marketing managers. The Naked Winery Interview I wish I’d written this - I’ve been fascinated at Naked’s success

By |February 12th, 2014|Categories: Highlight, Marketing, Post|Tags: , , |0 Comments

New Look for Your Winery Twitter Page

Twitter is rolling out a new look for your winery Twitter page, and it is very reminiscent of Facebook. Here's what I woke up to this morning - completely different from yesterday's format. What does your winery page look like? Twitter is rolling this out gradually so yours may not have changed, but if it

By |February 12th, 2014|Categories: Post, Social Media|0 Comments

Your Winery’s Mobile Website: Must Have

2014 is the year you must think about your winery's mobile website and how it appears on smart phones. In October 2013,  57% of online retail shoppers used a mobile device to shop, according to comScore, a respected source of online marketing data. Forrester Research, another excellent source of market research, reports that 68% of

By |February 11th, 2014|Categories: Feature, Highlight, Marketing, Post, Tutorials|Tags: |0 Comments

Oregon Tasting Room Entertainment

How do you keep a customer happy when the tasting room is full and there's a backlog of people waiting to get wine? If you are Trisaetum, you direct them to the art gallery, other wineries point to the view, but how about something that entertains, educates and sells more wine and merchandise? What's your

By |January 23rd, 2014|Categories: Feature, Industry|Tags: |0 Comments

Oregon wineries: Don’t Focus on Millennials – For Now

Silicon Valley Bank's annual Wine Industry Report is out and Oregon wineries will find the info on demographics enlightening. Maybe we don't have to twist our brains into a pretzel trying to figure out how to sell to the fickle Millennials. At least not quite yet. SVB debunks the popular notion that Millennials must be

By |January 21st, 2014|Categories: Highlight, Marketing, Post|Tags: |1 Comment

Number One Fix: Google Winery Visibility

The more places your winery is seen online, the more wine you sell. Showing up at the top for your own name and slight variations of it is a valuable tool in making sales online. Your name showing up at the top of search results is your Number One fix to increase your winery visibility

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