If you work with me you know I am all about “Calls to Action”. When we look at your home page I ask “where’s the calls to action?” Winery page: “where’s the calls to action?” I just don’t shut up about it. Because having effective calls to action are the difference between a pretty website and a website that sells wine.

A Call to Action is text or images that get people clicking. And they go way beyond a “Shop Now” button. Today, a list of calls to action in text form. Courtesy of the very useful Business to Community website.

CTAs that encourage a purchase

Shop now
Shop our fall collection
Shop now. Get 50% off.
Shop our best sellers
Act now
Save today
Buy now
Buy now. Pay later.
Buy it today
Yes! I want one.
Order now
Repeat your order
Claim your coupon
Reveal my mystery coupon
Start saving today
Don’t delay. Save now.
See your hand-selected deals
Get 50% off now
Shop for the clothes you want
Get the style you want
Get your winter wardrobe
Get free shipping
Free gift with purchase

CTAs for the holidays

Find holiday gifts
Shop Santa’s favorites
Order now. Get it before Christmas.
Spread holiday cheer
Tis the Season. Donate now.
Claim your birthday coupon
Shop birthday deals
Yes! I want my birthday deal.
Our gift: 15% off

CTAs for content

Learn more
Read more
Curious? Read on
Download the eBook
Download now
Keep reading
Read the full story
Get the app

CTAs for video

Watch now
See the crazy video
Hear from our CEO
Hear her story
See the difference you make

CTAs for events

Reserve your seat
Register now
Book your tickets
I’m coming!
I’ll be there!
Count me in!
Book now for early bird prices
Sign me up
Save me a spot
Register for our webinar

CTAs for service-based businesses

Book your next appointment
Start your free trial
Upgrade now
Yes! I want a free upgrade.
Make me a VIP
Sign up and save

CTAs that focus on results

Find out how
Start today
See how your business benefits
Get results now
Start now. Get results.
I’m ready to see a change

CTAs to collect feedback

Complete our 5-minute survey
Take a survey
Leave a review
Give us your feedback
Let us know how we did

CTAs for social media

Follow us
Stay connected on social
Like us on Facebook

CTAs courtesy of B2B