Sell More Wine.
Let me introduce myself. My name is Jean Yates and I founded Oregon Wine Marketing to help you sell more wine. To sell your wines through Tasting Room, Wine Club and online. Making direct sales and best profit.
So why hire me? For 26 years I sold Oregon wine from my shop Avalon Wine, helping talented winemakers gain visibility in Oregon and across the country. We sold millions of dollars of startups’ wine – direct to consumers the same way you do – via visitors to our tasting bar, members of our wine club, events, and online.
Here’s where I’m supposed to put all the fancy words about digital media and social networking and memes. All good things. But bottom line, what’s most important is to know your customer and meet their needs, whatever it takes.
I want you to sell more wine at higher profit and I can help make it happen. Try me.
Feature Blog Article
People Don’t Want to be Told What They are Tasting!
A Cornell University study has found that winery tasting rooms with tasting sheets that include sensory descriptions sell significantly less wine.
In the study, winery tasting rooms alternated two sets of information sheets, […]
My good friend and talented lawyer Judy Parker wrote this for me last week. We are concerned that Oregon wineries might get into trouble by treating their tasting room employees like they are wait people […]
In seven categories, Oregon wine beats out California, says a Linfield College survey.
The seven categories are:
Hand crafted artisan wines
Organic or sustainably made
Small family farms
Value for price
In contrast, California scored higher than Oregon for:
Mass produced wine
A major media program, the Travel Oregon Seven Wonders Campaign, was just announced. While they don’t list Oregon wine country as one of the wonders (!!) you can use the advertising and resources of this […]