Slide background

Grow Your Direct to Consumer Wine Sales

Jean Yates Let me introduce myself. My name is Jean Yates and I founded Oregon Wine Marketing to help wineries build their direct to consumer sales by making the right marketing and technology choices.

For 26 years I sold Oregon wine from my shop Avalon Wine and published over 200 related articles on my website Avalon helped dozens of wineries launch their wines into the national market and sold millions of dollars of Oregon wine direct to consumers via website, email, and social media.

Oregon Wine Marketing will help you grow direct sales, find and retain loyal customers, and build your brand. We use the methods proven to work and partner with technology experts to help you as ongoing consultants or on a project by project basis. Let us eliminate the guesswork and help you sell more wine.

“Not long after founding Avalon Wines, Jean seized the dominant position in online commerce of Oregon wines and held that dominance over many years. She has an unparalleled command of the technology and a terrific sense of the creative community which supply her with products. She won near unanimous support and admiration among Oregon’s wine producers for her sensitive, fair and successful business practices. I am confident these attributes will insure the success of her new project.”

 - Doug Tunnell, Owner and Winemaker
Brick House Wine Company

“Jean is an amazing marketer, whether in person or online. She has singlehandedly done an incredible service for the Oregon wine industry by promoting our region and our wines.”

- Amy Wesselman
Executive Director International Pinot Noir celebration
Owner, Winemaker Westrey Wine Company

I consider Jean to be a colleague, service provider and partner. She has been a great supporter of all our brands and promoted our wines with integrity. Historically she has also offered great advice regarding our internet presence, e commerce and our brand image.

– James Cahill
Winemaker at Soter Vineyards

Feature Blog Article

Five Incredibly Useful Wine Marketing Resources

  • July 28th, 2014

While you wonderful Oregon winemakers are lateral shoot thinning or out on the tractor, traveling with a distributor or hosting a wine dinner, I’m scouring the web for new tools to help you sell more Oregon wine. Here are […]

Seven Ways Oregon Wine Trumps CA: The Linfield Study

April 25th, 2014|

In seven categories, Oregon wine beats out California, says a Linfield College survey.

The seven categories are:

Hand crafted artisan wines
Organic or sustainably made
Small family farms
Value for price

In contrast, California scored higher than Oregon for:

Mass produced […]

Travel Oregon Seven Wonders Campaign and Your Winery

March 4th, 2014|

A major media program, the Travel Oregon Seven Wonders Campaign, was just announced. While they don’t list Oregon wine country as one of the wonders (!!) you can use the advertising and resources of […]

Nine Must Read Wine Marketing Articles

February 12th, 2014|

So many articles, so little time. Here’s a list with links of nine recently published articles in wine marketing that stand out for quality and relevance. Every one of them has something for Oregon […]

Your Winery’s Mobile Website: Must Have

February 11th, 2014|

2014 is the year you must think about your winery’s mobile website and how it appears on smart phones.

In October 2013,  57% of online retail shoppers used a mobile device to shop, according to […]


Latest Tweets from Jean Yates

Pinterest Marklet
* indicates required Email Address * Email Format html text